Frequently Asked Questions (FAQ)

Are Permanent Cosmetic procedures really permanent?

Technically, Permanent Cosmetic procedures are considered “permanent” because the color is implanted into the upper reticular part of the dermal layer of the skin and cannot be washed off. However, as with any tattoo, fading can and often does occur, requiring periodic maintenance, or color re-enhancement. Just like hair color, furniture located near a window, or the paint on a car, pigment implanted in the skin fades with time. The color typically lasts for about two years, but varies by client due to body chemistry, skin pigmentation and exposure to various elements.

Are these procedures performed with a tattoo gun?

No, we feel very fortunate to have Nouveau Contour Digital systems at Beauty Hideaway, fully computerized Permanent Makeup machines that provide optimal results in less time. The hand pieces are equipped with a Safety Needle Cartridge, making it the first Permanent Makeup machine worldwide to virtually eliminate the possibility of cross contamination. For additional safety, when the cartridge is detached from the hand piece, the needle automatically retracts back into the cartridge.

How long does each procedure take?

On average, our eyebrow procedures take approximately 1.5 hours, eyeliner takes about 2 hours and lips takes about 3 hours. If you combine eyebrows and eyeliner (as many of our clients do), you can plan on spending about 3 hours with us. Subsequent visits usually do not require as much time, since we are not filling out paperwork and going through the consultation. The first 30 minutes we will be talking about colors, shapes and questions. Then we’ll spend time designing. Then you’ll get comfy and let the topical anesthesia penetrate. The actual tattooing takes just 20 minutes for brows, about 40 minutes for eyeliner and roughly 1.25 hours for lips. Everything we do is in collaboration with you! There are no surprises and every step of the way is documented by photo or the mirror.

Is it painful?

Most people describe the first few minutes of a first-time eyebrow procedure as “annoying.” However, as soon as the skin has been abraded, a topical anesthesia penetrates the dermis, eliminating most of the discomfort for most people. We pre-numb the skin prior to all of the other procedures with our top-of-the-line anesthesia, including eyebrow touch-ups. Nearly every one of the clients who come to us from another technician say, “this is not nearly as painful as what I experienced previously.”

Is it safe?

We perform all of our Permanent Makeup services in complete accordance with all OSHA standards (Occupational Safety & Health Association). All of our equipment is pre-sterilized and disposed of in a sanitary manner, and we work in completely clean, safe rooms, free from other contaminants.

How long is the recovery process?

Most patients enjoy an almost immediate recovery and resume all normal activities right away. You will be wearing a thin coat of ointment on the affected area for 5-7 days, and you will not be able to wear makeup on these areas while the skin heals. People you come in contact with may notice the ointment, or the darkness of the makeup in the affected area. In very rare instances, the tissue surrounding the eyes might swell after the eyeliner procedure (rest, cold compresses and Benadryl can assist with minimizing swelling). The lips go through a debriding process during days 3-5 where they appear very scabby.

When can I return for more color?

Clients who desire extremely thick eyeliner or very dark eyebrows or lips can return for more “coats of paint” through our touch-up policy (see Prices for more information), but they must first wait four weeks for the skin to fully heal. The ink becomes softer and lighter in the healing process, and sometimes it seems that it has completely disappeared. Between days 5-30, the translucency is slowly restored and the pigment is visible again. This is another reason it’s recommended to wait 4 weeks before scheduling a touch-up, since you won’t know until then exactly how your procedure/color took.

Are there any side effects?

Generally, there is a slight amount of swelling and possibly some tenderness of the treated area. While eyebrows typically show little after-effect, eyeliner and lips may show more and the swelling may last from 2-72 hours. Additionally, be aware that during the procedure there may be a very small amount of bleeding and/or bruising.

Is there anyone who should not have one of these procedures?

If you are pregnant/nursing; have serious medical conditions (epilepsy/diabetes/hemophilia/bleeding disorders/cardiac valve disorder/etc.); taking lots of medications; have lots of allergies or keloid, discuss these things with us before booking an appointment: you may not be a candidate for these procedures. Also, you must be 18 or older and women older than 70 and not in good health may not be good lip candidates.

Is There Anything Else I Should Know?

All Procedures
  • The body is more sensitive during menstruation: try to avoid having your procedure during this time.
  • Be kind to your skin and avoid anything that is going to agitate it before being worked on by us (rubbing, exfoliating, laser, peels, waxing, electrolysis, etc) for at least five days before your procedure.
  • Stop using Retin A , Renova or Glycolic Acids two weeks prior to any procedure.
  • If you use Accutane, you must be off of it for 6 months prior to all procedures.
  • Wait 6 months after a Laser Peel to do any Permanent Makeup procedure.
  • Wait a minimum of 2 weeks for Botox to settle before having a Permanent Makeup procedure near or on that same area. It is best to do Botox after your Permanent Makeup.
  • If your physician has not required you to take Aspirin, it is recommended you avoid it for 3-5 days prior to your appointment. The same goes for alcoholic beverages, Vitamin E capsules (check your multi-vitamin), herbal supplements and garlic, because these substances can cause increased sensitivity and promote bleeding during your procedure.
  • Again, it is extremely important to avoid coffee and alcohol as many days as you can before these procedures: they will cause you to bleed, making the procedures more painful and putting you at risk of losing the ink! Putting a Post-It note on the calendar or bathroom mirror to refrain from these substances is helpful.
  • Dress comfortably and wear a dark-colored shirt (in case of pigment spills/splatter) on the day of your procedure.
  • Wear your normal makeup and bring your lip or brow pencils with you on the day of the procedure (we want to see how you like your makeup).
  • Have a new tube of Vaseline or Aquaphor on hand at home in case you run out of the ointment we send home with you.
  • The Red Cross will not accept blood from anyone who has had a tattoo for a year afterwards.
Eyebrow Procedure
  • Any tweezing, waxing or tinting should be done at least 48 hours prior to the procedure or two weeks after the procedure.
  • It is extremely difficult to produce a perfect brow if you are bleeding during your procedure – we can’t see what we’re doing and you’ll be in more pain than you need to be. Coffee and alcohol significantly affect this! Stop at least the day before and the day of your treatment.


Eyeliner Procedure
  • Do not use an eyelash curler 48 hours prior to the procedure or two weeks after the procedure.
  • Do not wear contact lenses during or immediately following the eyeliner procedure.
  • Remember to bring your glasses. You may resume wearing your contact lenses as soon as your eyes return to their pre-tattooed condition.
  • You must remove eyelash extensions prior to the eyeliner treatment: try to do it a few days before your treatment.
  • Wait at least 2 months after Lasik surgery to do an eyeliner procedure.


Lip Procedure
  • If you have any history of cold sores/fever blisters/herpes simplex, contact your physician (even if you haven’t had an outbreak in years) to obtain an anti-viral medication to prevent outbreaks.
  • If you wear any “all day” long lasting lipsticks (i.e. Lip Sense or Lip Ink) stop now, because they dry-out the lips and make implanting the color difficult.